Spotlight series

Edouard Baijot MW and E. & J. Gallo Winery launch The Language of Yes in partnership with Randall Grahm

edouard baijot headshot 2

E. & J. Gallo Winery and Edouard Baijot, Master of Wine and Chief Wine Officer regular, have teamed up with innovative California wine producer Randall Grahm, to add a new range to their luxury portfolio:

The Language of Yes.

Randall Grahm, known affectionately as the ‘Rhône Ranger’ is well-known in winemaking for his pioneering work cultivating cool-weather Rhône grape varieties in California and for founding Bonny Doon vineyard. He was also an early advocate for screw tops on premium wine and is a Vintner’s Hall of Fame inductee.

The Language of Yes is unique in its approach, bringing Old World methodology and sentiment, usually unique to soils and climates of Europe, to Californian wine making. This will be an exclusive release for the UK and US markets beginning with a 2020 Syrah and 2020 Grenache, both cool climate grape varietals.

In the UK, E. & J. Gallo Winery has also announced a new partnership with Hallgarten & Novum Wines to distribute their luxury offerings.

As for Edouard’s involvement, he says:


“We are extremely excited to introduce The Language of Yes to our luxury portfolio,” says Edouard. “It has been a pleasure working with Randall Grahm, his expertise and craftsmanship have resulted in truly excellent wines that consumers are sure to love.

“We are also looking forward to working with our new partners Hallgarten & Novum. This marks an exciting new chapter in terms of our presence in both the on-trade and fine wine merchants in the UK.”


Edouard Baijot is a celebrated Master of Wine who has been enhancing our French Chief Wine Officer events with his quick wit and extensive wine knowledge over the past few years. Away from the engaged minds of European tech executives, he leads E. & J. Gallo Winery’s luxury and international wine portfolio, something that is constantly growing and evolving under his tasteful eye.

To meet Edouard at a Chief Wine Officer event, browse our upcoming French events here.

If you’d simply like to get to know more about the Master of Wine and his illustrious journey in wine, read our interview with him.

Discover more

In his own words

The way Edouard tells it, his career in wine was a matter of fate. Growing up in the Côte des Blancs, he was inexorably drawn to the industry that shaped the history, culture, and development of his home region. Edouard finally entered the wine industry in 2002 with E&J Gallo, where he remains to this day.


Meet Edouard

Edouard’s passion and curiosity are pivotal to his success, and that’s evident as he recounts the moments, opinions, and experiences that have shaped his wine philosophy. If you are fortunate enough to attend a Chief Wine Officer event in France, Edouard may be your guide.