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Transforming Your Business to Deliver SaaS

October 10 @ 6:15 pm

Chief Wine Officer, Rackspace and Amazon Web Services Present:

The A La Carte Cloud Model:
Transforming Your Business to Deliver SaaS

Thursday 10th October from 6.15pm
Venue: Rosewood, 252 High Holborn, London WC1V 7EN
Guest Speaker: Paul Zimmerman, COO of Invotra
Master of Wine: Peter Mccombie
What’s on the agenda

You’re invited to join Rackspace, Amazon Web Services (AWS) and Chief Wine Officer for an evening of C-level networking and engaging business content, led by guest speaker Paul Zimmerman (COO of Invotra). This will be supported by a gourmet dining and fine wine tasting experience hosted by a Master of Wine – one of 382 in the world.

You’ll be among digital leaders and c-suite execs discussing driving business change and removing technical roadblocks around migrating your applications to a Software-as-a-Service model. Sharing key insight and high-level discussions on how cloud computing with AWS improves functionality, meets customer demand, and allows you to maintain a growing user base.

Discover how Rackspace combine AWS capabilities to modernise applications. Overcoming ever-evolving business challenges and steering organisational cloud transformation journeys. Offering round-the-clock expertise and support which meet businesses no matter the stage of their cloud adoption.

At this invitation-only event you’ll hear how enterprise intranet supplier Invotra leverage the power of AWS to deliver SaaS services and maximise value.

Guests will learn how to overcome ever-evolving business challenges and how to successfully steer organisational cloud transformation using a la carte-like cloud business models. We’ll also discuss and divulge how to:

– Adopt an approach to deliver a SaaS service to improve customer experience and growth.
– Create a bespoke service and operating model that meets your organisational requirements.
– Approach organisational and cultural change to make your transformation successful.
– Leverage the go-to-market possibilities of using the AWS Marketplace.

Guest Speaker
Paul Zimmerman, COO of Invotra

Paul Zimmerman is an accomplished executive with almost 20 years experience working in the technology sector, having previously worked for Amazon and Play.com. Paul and his fellow directors co-founded Invotra over five years ago with a view to revolutionise how large enterprises deliver their internal communications.

Our VIP Guests

This dinner is limited to an exclsuive number of C-level and Heads and Directors of Cloud Transformation, Technology and Digital across various industries.

 Your hosts:

Rackspace is the #1 provider of IT as a service, in today’s multi-cloud world. We deliver certified expertise and integrated managed services across public and private clouds, managed hosting and enterprise applications.

Amazon Web Services (AWS) is a secure cloud services platform, offering compute power, database storage, content delivery and other functionality to help businesses scale and grow.

Intel’s innovation in cloud computing, data center, Internet of Things, and PC solutions is powering the smart and connected digital world we live in.

15 Places Available
Champagne on ice in:

“Great location. Great food and wine. Excellent discussion.”

See our past guest reviews.
The Chief Wine Officer Experience

Chief Wine Officer is about mixing business with pleasure. We share technology industry insights, but no CWO event is complete without a fine wine tasting experience, hosted by an entertaining wine expert. Connect with senior peers from within your industry while sampling the finest wines. Then, engage in some light-hearted wine-related team competition where the ultimate title will be up for grabs as a prize – Chief Wine Officer.

 Wine expert and host

Peter McCombie

Peter is a New Zealand-born, English resident Master of Wine, based in London. Peter McCombie was awarded the Master of Wine qualification in 1994, while working for Italian specialist merchant.

peter mccombie
9 Wines 1 Winner


Two sparkling wines


Paired with two white wines

Main Course

Paired with two red wines

Cheese Course

Paired with two red wines


Enjoyed with a dessert wine

CWO Final

Winner announced

“The venue, food, entertainment & wine were all great. Well done and thank you!”

 Your venue

252 High Holborn, London WC1V 7EN

The Rosewood offers unique culinary experiences that entice the taste buds, and boasts interiors rich in heritage, combined with contemporary style and sophistication. Highly sought-after and ideally located, the restaurant offers a menu that’s sourced seasonally and locally.

Past CWO events
Event Director
Event Host
Event details

Karina BurtonKarina Burton
0207 329 3933
Email Karina
Connect with Karina:

Richard Porter, MD
0203 196 5701
Email Richard

Connect with Richard:

Chief Wine Officer and Rackspace

The A La Carte Cloud Model: Transforming Your Business to Deliver SaaS

252 High Holborn, London WC1V 7EN

Thursday 10th October 2019
from 6.15pm

“The evening was flawless.”


October 10
6:15 pm
Event Category:


Karina Burton


Rosewood Hotel
252 High Holborn
London, WC1V7EN United Kingdom