How Marketers Can Power Customer Engagement Through Loyalty

Name: How Marketers Can Power Customer Engagement Through Loyalty
Start: 2020-09-03T18:30:00+01:00
End: 2020-09-03T20:15:00+01:00

September 3 @ 6:30 pm - 8:15 pm

We’re combining our experience in the physical and digital spaces to bring Chief Wine Officer to your door.
The networking continues!

CWO : DIGITAL and Cheetah Digital present a virtual experience – with real wine

How Marketers Can Power Customer Engagement Through Loyalty

Thursday September 17th

ONLINE 6:30 – 8:15PM (EDT)

Sean Eidson, General Manager of the Loyalty+CRM practice, T3

May Matta-Aliah, Wine Expert

WHAT’S ON THE VIRTUAL AGENDA

This September, join CWO : Digital and special host Cheetah Digital for an exclusive virtual event complete with real wine – delivered straight to your door. Over the course of the evening, our expert speakers will be discussing how marketers like you can accelerate recovery into peak season from Covid-19 by enhancing your loyalty programs and delivering a unique value exchange.

This year, the ecommerce industry has been catapulted into a new era. Now, marketers will learn just how loyal their customer base is – and where they must improve when it comes to nurturing that loyalty. With 52% of American customers stating they would join a loyalty program with a company that offers them a unique customer experience, discover how you can keep your customer base engaged by providing a personalized experience with multiple layers of value.

Join us on Thursday September 17th for a virtual roundtable discussion with loyalty experts in the customer engagement space. Throughout the evening, and over several glasses of fine wine, we’ll discuss the challenges facing digital marketers in the B2C and D2C spheres.

We’ll also be showing you how to:

Execute and personalize cross channel campaigns to measure the actions of shoppers and target them
Create new value exchange to increase emotional loyalty by building lasting customer relationships
Utilize data to power your recovery

In addition to the roundtable, our seasoned wine expert will provide some light entertainment by introducing you to several of the finest seasonal wines. To round off the evening you’ll compete against your peers to see who will take home the coveted title of Chief Wine Officer!

Register now to unlock business insights and re-engage your customers with new loyalty programs. We hope you can join us for the virtual discussion!

GUEST SPEAKERS

SEAN EIDSON

General Manager of the Loyalty+CRM Practice, T3

As General Manager of the Loyalty+CRM practice at T3, Sean Eidson helps clients create industry-changing programs by engineering consumer behavior. He believes that in a world full of incentives, brands can elevate the experiences of and deepen relationships with their best customers using a fair exchange of value. Sean has spent most of his career in Customer Engagement, working with dozens of enterprise-level clients such as Pizza Hut, 7-Eleven, Bridgestone, AT+T, Synchrony Financial, Barnes+Noble, and Sonic Drive Ins.

JON SEIGAL

Senior Vice President of Global Loyalty Sales, Cheetah Digital

Jon has 30+ years helping businesses use digital and social experiences to acquire new customers and grow existing customer relationships. He is currently Senior Vice President of Global Loyalty Sales at Cheetah Digital and was part of the team that built Cheetah Digital’s loyalty solution and underlying engagement data platform.

WHO’S ATTENDING

This exclusive experience is open to just 15 C-level executives, Heads and Directors of marketing interested in enhancing their loyalty programs to re-engage their customers and drive recovery after the Covid-19 lockdown.

It is the perfect opportunity to meet and virtually network with marketing peers from the hospitality, retail and CPG industries, all while obtaining vital digital insights from Cheetah Digital.

YOUR HOST

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today’s consumer. Many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.

RSVP HERE 10 places left

EAST COAST

This is an east coast focused event, however unfortunately due to licensing laws we cannot ship wine to the following states: Delaware (DE), Kentucky (KY) and Maine (ME).

Thought the event was well structured and breaking it up between the business and pleasure elements led to a nice balance and a relaxed discussion. Overall very enjoyable.

I have been to several events in the past but not for a few years, this event albeit virtual, was really enjoyable and informative.

CHIEF WINE OFFICER : DIGITAL EXPERIENCE

MAY MATTA-ALIAH

Wine Expert

Our premium event series is all about mixing business with pleasure. This virtual event brings together high-level business discussions and networking. We also nicely blend the virtual and physical spaces, inviting guests to sample the finest wines from home, guided by the best wine-tasters in the world.

But it doesn’t stop there – you’ll also get to take part in light competition to put your newfound wine knowledge to the test. Join us to take part in our wine expert’s wine-related competition to see if you can win the title of Chief Wine Officer.

For close to 20 years, May’s had her finger on the pulse of the wine and spirits scene in New York City. May represents wine regions and brands as their primary educator and ambassador. She has taught countless seminars to industry professionals and has presented at high visibility conferences such as New York Wine Expo, Society of Wine Educator Annual Conference and the French Wine Society Annual Conference.May is also a long time instructor at the prestigious International Wine Center, where she has been teaching the classes of the Wine & Spirits Education Trust (WSET) and served as an adjunct professor at the City Tech, CUNY.