CWO Dinner • UK • Experience
The visibility game:How marketers win inthe AI search era
Learn how organisations are using content models, not just keywords, to achieve maximum visibility in the age of AI-driven discovery.
1 place remaining
When
Thursday, 26th February
18:30 – 21:30 GMT
Where
Trivet,
London
Who
Marketing and digital leaders
Hosted by
Business insights
You’re invited to join your marketing and digital peers at the two Michelin-starred Trivet to discuss recalibrating your website searchability in the AI age; courtesy of Chief Wine Officer & Optimizely. AI-search doesn’t rank pages. It reasons over meaning, and most CMS platforms were never designed to expose meaning to machines. At this event, over fine wines and gourmet cuisine, you’ll hear from Mark Wakelin, Global Director of Strategy & Value at Optimizely, who’ll share insight on how to maximise your visibility to secure the competitive advantage in this shifting search landscape. On the night, your fine wine tasting experience will be led by celebrated broadcaster and wine expert, Jane Rakison. Can we book you a seat?
The search landscape is rapidly transforming, and with it comes an urgent opportunity. Forward-thinking organisations are winning by building, deploying, and connecting with audiences across their most engaged channels. With AI-optimised content management systems, market leaders are creating future-fit experiences, leaving legacy systems behind and opting for a connected, unified solution for planning, approval, and publishing. This is how The Metropolitan Police Service increased online crime reporting by 25%, saving £9 per interaction diverted away from their call centres, while NGM Group achieved a staggering 500% uplift in digital home loan enquiries attributed to personalisation. At this event, you’ll learn how you can do the same.
Key discussion points
- How content structure, not SEO, now determines whether AI can find and trust your brand
- Understanding which visibility metrics mean the most
- Building content that means your brand most searchable to AI and humans
This exclusive networking experience is open to just 12 marketing and digital leaders from organisations in Greater London. Invite a relevant senior colleague by contacting the Event Director—but places are limited, so book yours now.
What to expect
Business insights
Engage around topical subject matters contextualised by focussed, relaxed thought leadership speeches. You’ll gain relevant business insights and real-world examples of how to put these into practice.
Industry networking
In a relaxed environment, you’ll meet subject matter experts, industry leaders, and some of the best minds in your field. This is a chance to make valuable connections with your peers around your sector’s most pressing topics.
Wine and dine
Enjoy an expert-led wine tasting and fine dining experience at five-star restaurants and hotels around the world. You’ll also take part in some light competition to crown a new Chief Wine Officer. Soft drink options are also available for those who prefer an alcohol-free experience.
Guest pledge
Come prepared to contribute to discussions, think about anything specific you might like to learn, and please let us know if you won’t be able to make it on the night. We’ll take care of the rest, including introducing you to the event sponsor. So you can just enjoy the experience and tasting.
Who's attending
A few confirmed attendees: Wates Group, Connected Places, Catapult, Marcus Evans Group, Chelsea Football Club, UCL, Lloyds Banking Group, Clifford Chance, Vodafone, Finastra, Capital Group and Tate & Lyle.
Speakers and hosts
Mark Wakelin
Global Director, Strategy & Value, Optimizely
Jane Rakison
Wine Expert
Richard Porter
Managing Director, Chief Wine Officer
Your venue
Two Michelin stars
Gold Star Award at the Star Wine List of the Year International Final 2022
Multi-award-winning Executive Chef and Head Sommelier
A Michelin-starred jewel in London Bridge, Trivet is a combined love of former Fat Duck Group Executive Chef, Jonny Lake, and Former Fat Duck Group Head Sommelier, Isa Bal. Serving exquisite cuisine created with exclusively fresh ingredients, the informal atmosphere invites diners in to enjoy a unique experience where food and wine pair in unforgettable harmony. Their private dining area, the Mustard Room, is situated directly next to the kitchen and isolated from the rest of the restaurant, offering a more intimate setting for Chief Wine Officer attendees.
RSVP now: 1 place left
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Hosted by
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality.
Problem registering through the form? Have a question?
Contact the Event Director below.
What to expect from
CWO Dinner?
Exclusive insights. New connections. Premium wines.This is the CWO experience.
Held at some of the finest restaurants and hotels around the world, CWO Dinner events offer an unforgettable networking experience. Hear from expert speakers while making new connections over fine dining and curated wine tasting.
After an insightful discussion, one guest will be declared the evening’s ‘Chief Wine Officer’. Will you be the best taster in the room?
From business insights to peer networking and the famous CWO competition, find out more here.