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The Fjord Trends Report 2021: Unlock 7 Trends to Redefine the 21st Century
February 18 @ 6:30 pm - 8:15 pm
The Fjord Trends Report 2021:
Unlocking 7 Trends To Redefine the 21st Century
YOUR VIRTUAL AGENDA
This February, you’re invited to a digital networking experience hosted by CWO : DIGITAL, Accenture and Salesforce. Take your place at this virtual roundtable and join senior peers and leading experts as we deep dive into the Fjord 2021 Trends Report 2021 – and how you can thrive amidst the evolving business and technology landscape.
Throughout history, after a global crisis, a new era of thinking begins. With the events of 2020 upending so much of what we took for granted, now is the time to examine the changes thrust upon us and the innovations we’ve seen emerge – and to reflect on how we want to move forward. To thrive in 2021, brands and businesses need to understand people’s new context, empathize with the way they feel, and provide the tools to let them “hack” their own solutions.
At this exclusive interactive event, join Martha Cotton (Global Co-Lead for Fjord) and discover the seven trends believed to be most important for organizations, employees, and customers over the next 12 months and beyond. Key insights include:
- Finding new ways to deliver brand experiences at a distance
- Rethinking innovation in response to a changing world
- Injecting greater excitement, joy, and serendipity into screen experiences
Riveting insights aren’t the only thing on offer at this exclusive event. Secure your place today and we’ll deliver a selection of fine wines straight to your door for you to enjoy on the night.
You’ll even be invited to take part in the renowned CWO competition lead by award-winning Wine Expert, May Matta-Aliah. Here, you’ll compete against your peers to see who will be crowned the ultimate grand slam title – Chief Wine Officer!
Across Fjord Trends 2021, the over-arching theme is mapping out the new territory. With the events of 2020 upending so much of what we took for granted, we now need to look ahead with focus and a desire to help people solve their challenges on their own terms. 2021 will redefine the 21st century.
Join our event, and discover the seven trends believed to be most important over the next 12 months and beyond.
MARTHA COTTON
Fjord Global Co-lead, part of Accenture Interactive
Martha is a Managing Director with Accenture and is Global Co-Lead for Fjord. A seasoned consultant, with over 20 years working as an applied ethnographer, she joined Fjord in 2016 to lead the Design Research practice. Martha has spent her career studying how everyday people engage with products, services and brands, as well as helping her clients work differently and with a human-centered lens. As she helps her clients succeed in with their innovation portfolios, much of her work also includes a focus on corporate culture change and helping organizations learn how to get out of their own way so they can be successful in their innovation goals.
ROB HARLES
Managing Director and Global Head of Social Business and Collaboration Practice, Accenture Interactive
Rob Harles is Managing Director and Global Head of Social Business and Collaboration practice for Accenture Interactive where he builds social and digital strategies for the Fortune 1000. In his role, Rob also serves as the Lead for Accenture Interactive’s Salesforce Partnership across Marketing, Commerce and Experience Clouds. Rob has an extensive background building successful digital businesses in the areas of strategy, digital architecture and design, digital marketing, social media and emerging channels. His specific expertise includes artificial intelligence, machine learning, eCommerce and digital automation.
ALEX DRINKER
Senior Director, Retail Industry Go-to-Market, Salesforce
Alex is the Global Head of Retail Industry at Salesforce where he leads a team of industry and technology veterans who act as trusted advisors to Salesforce’s Retail customers, guiding them through their digital transformation. Prior to joining Salesforce he served as the Head of Marketing for Shinola where he helped cultivate and direct the brand narrative and work to spearhead a massive digital transformation for both Shinola and its sister brand Filson. Before Shinola, Alex worked at GE where he served as the Global Director of Partnerships and Product Innovation, which managed the $1B licensed goods business globally.
SUNIL RAO
Senior Director, Consumer Goods Go-to-Market, Salesforce
Sunil leads the global consumer goods go-to-market team at Salesforce. They are a team of industry and technology veterans who act as trusted advisors to Salesforce’s CG customers, guide them through transformation, and work closely with them to bring to market industry-focused innovations such as the Consumer Goods cloud.
Accenture Interactive is reimagining business through experience. We drive sustainable growth by creating meaningful experiences that live at the intersection of purpose and innovation. By connecting deep human and business insights with the possibilities of technology, we design, build, communicate and run experiences that make lives easier, more productive and rewarding. Accenture Interactive is ranked the world’s largest digital agency by Ad Age and has been named a Most Innovative Company by Fast Company.
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360° view of their customers.
MAY MATTA-ALIAH
Wine Expert
Our premium event series is all about mixing business with pleasure. This virtual event brings together high-level business discussions and networking. We also nicely blend the virtual and physical spaces, inviting guests to sample the finest wines from home, guided by the best wine-tasters in the world.
But it doesn’t stop there – you’ll also get to take part in light competition to put your newfound wine knowledge to the test. Join us to take part in our wine expert’s wine-related competition to see if you can win the title of Chief Wine Officer.
For close to 20 years, May’s had her finger on the pulse of the wine and spirits scene in New York City. May represents wine regions and brands as their primary educator and ambassador. She has taught countless seminars to industry professionals and has presented at high visibility conferences such as New York Wine Expo, Society of Wine Educator Annual Conference and the French Wine Society Annual Conference. May is also a long time instructor at the prestigious International Wine Center, where she has been teaching the classes of the Wine & Spirits Education Trust (WSET) and served as an adjunct professor at the City Tech, CUNY.
3 FINE WINES 1 WINNER
01DELIVERY
Wine delivered to your door
02INTRODUCTIONS
Champagne welcome
03PRESENTATION
Keynote Speech 1 + Q&A
04WHITE WINE
White wine tasting session
05PRESENTATION
Keynote Speech 2 + Q&A
06RED WINE
Red wine tasting session
07COMPETITION
CWO Winner Announced
08BREAKOUTS
Interactive Networking
Enjoyed the discussion and understanding some of the common challenges in current times, oh, and the wine!
EVENT DIRECTOR
EVENT HOST
