Experience CWO: Overview • Event formats • Campaign timeline • delivery team • FAQ
Entertaining
business
For two decades, we’ve connected and engaged our clients’ hard-to-reach targets, helping them build new business relationships, nurture existing ones, and ultimately generate pipeline.
We have become the premier networking and members society in Europe, the UK, and the US, hosting over 170+ in-person virtual and face-to-face events per year, partnering with 75+ industry-leading enterprises.
What is
Chief Wine Officer?
For two decades, we’ve connected and engaged our clients’ hard-to-reach targets, helping them build new business relationships, nurture existing ones, and ultimately generate pipeline.
We have become the premier networking and members society in Europe, the UK, and the US, hosting over 170+ in-person virtual and face-to-face events per year, partnering with 75+ industry-leading enterprises.
Business content
Hear from subject experts in your industry and discuss unique business challenges
Wine tasting
Sample a selection of meticulously curated wines
A full turnkey solution
Combining audience acquisition, lead nurture, and event logistics
Networking
An engaged global community of 100k+ senior executives
Perfect locations
Gourmet dining experiences or enjoy the event from the comfort of your own home
Highly efficient
Events typically last between two and three hours depending upon format
Trusted by the biggest names in tech for 20 years. You're in good hands.
"Chief Nation has helped us engage senior leaders and customers in a new effective way through superb data analysis and campaign execution. Their expertise is one-of-a-kind.
- Senior Field Marketing Manager, Adobe
1,000+
companies attendingeach year
60%
of the biggest Fortune 100tech companies
70%
of attendees areC-suite and Directors
1 experience
3 event formats
CWO Dinner
An in-person fine dining and premium wine tasting networking dinner, bringing industry-leading experts together in one space for an evening of insight and face-to-face engagement.
The perfect choice when you are looking to target accounts* based in and around one city. If a CWO Dinner is your preference, we will conduct data checks to ensure we have a sufficient level of local area contacts to make the event feasible.
*Our aim is to build an audience of 800+ contacts to generate 12 guests.
This is based on our acceptance rate of 1 in 50 and attendance overfill of 40%.
CAPACITY • 12 guests + 4 hosts
INVESTMENT • £20k-£25k | €25k - €30k
Premium locations
Hosted at a selection of Michelin-starred and five-star restaurants or hotels across the world
C-Suite audience
We invite a range of C-suite guests including Chiefs, Global Heads, Directors, VPs, and more, from various job functions that match your criteria
CWO experience
An evening of business insights and relationship building over three gourmet courses and a guided wine tasting
- Sparkling wine reception
- Welcome introduction by CWO host and wine speaker
- Sponsor speaking slot #1
- Wine speaker to introduce white wines
- Introduction to discussion topic
- First course
- Sponsor speaking slot #2
- Wine speaker to introduce red wines
- Main course
- Wine speaker to introduce dessert wine
- Chief Wine Officer competition
- Dessert served and end of event
CWO At Home
A virtual experience connecting industry innovators from around the country for a fascinating evening of discussion, networking and fine wine tasting.
The perfect choice when you’d like to invite accounts* that are located across a country or region. If CWO At Home is your preference, we will conduct data checks to ensure we have a sufficient level of contacts to make the event feasible.
*Without the barrier of geography, CWO At Home events require fewer accounts than needed for a CWO Dinner. Our aim is to build an audience of 1,000+ contacts to generate 12 guests. This is based on our acceptance rate of 1 in 60, and an attendance overfill of 40%.
CAPACITY • 12 guests + 4 hosts
INVESTMENT • £20k-£25k | €25k - €30k
Premium locations
Hosted at a selection of Michelin-starred and five-star restaurants or hotels across the world
C-Suite audience
We invite a range of C-suite guests including Chiefs, Global Heads, Directors, VPs, and more, from various job functions that match your criteria
CWO experience
An evening of business insights and relationship building over three gourmet courses and a guided wine tasting
- Sparkling wine reception
- Welcome introduction by CWO host and wine speaker
- Sponsor speaking slot #1
- Wine speaker to introduce white wines
- Introduction to discussion topic
- First course
- Sponsor speaking slot #2
- Wine speaker to introduce red wines
- Main course
- Wine speaker to introduce dessert wine
- Chief Wine Officer competition
- Dessert served and end of event
CWO Society Dinner
CWO Society Dinners are our multi-sponsor, larger form events, bringing together up to 50+ senior executives for the CWO dining experience on a grander scale.
Currently hosted in London and NYC, these events encompass our usual exceptional fine dining, wine tasting, and networking, with up to 5 sponsors per event.
Each event is targeted to a specific job function and industry, such as AI and financial services, so guests can meet more industry peers than ever before. There are no sponsor specific keynotes like our CWO At Home and CWO Dinner events, rather sponsors can drive discussions how they wish around their table.
CAPACITY • 7 guests + 2 hosts per table
INVESTMENT • £8k-£12k per table
CWO SOCIETY DINNER FOR FINANCIAL SERVICES
Wednesday 8th July 2026 • London, UK
Wednesday 5th August 2026 • NYC, USA
Tuesday 8th December 2026 • London, UK
CWO SOCIETY DINNER FOR TECH MARKETERS
Wednesday 3rd June 2026 • London, UK
Wednesday 11th November 2026 • London, UK
Campaign timeline
The average campaign will take 10-12 weeks from set up to execution.
Throughout the process, we’ll provide weekly check-ins with your team to keep you up to speed, and will share registrations in real time.
Set up
Initial call
We’ll discuss event format, requirements, and any other questions you may have. Initial data checks will also take place.
Set up
Contracts & confirmation
We’ll send across a Statement of Work for signature whilst also agreeing on the event date and location.
Invite process
Campaign set up
We’ll reach out to confirm your target accounts, key personas, the theme of your event, and any other relevant info.
Invite process
Data & event creation
Our creative team will craft an engaging event theme and landing page, whilst the data team build your tailored C-suite database.
Invite process
Review & approve
We’ll send across the event page and data for your review and approval prior to kicking off invites.
Invite process
Invitations begin
We’ll begin our carefully crafted and tailored invite process to begin generating your event audience
Invite process
Integral nurture
For each registration, we will carry out our fool-proof nurture programme, to keep them engaged in the lead-up to the event.
Event
Event day
The time has finally come to host your Chief Wine Officer event! Our team, including moderator, event manager, and wine host, will be there to ensure everything runs smoothly.
Post-event
Introductions & event debrief
We will introduce you to all event attendees and encourage a post- event meeting to continue the discussions. We’ll also catch up with your team to discuss the campaign and any future activity.
Delivery
team
Laura Porter
Managing Director
Craig McCartney
Managing Director
Richard Porter
Managing Director
Darcie Thompson-Fields
Client Services Director
Nicole Maragh
Head of Campaign Operations
Ieva Dirsiene
Campaign Team Leader
Ameerah Buckley
Campaign Team Leader
Case study
51guests
106% attendance rateacross 4 events
50% conversion
from guest to post-event meeting
68leads
including event cancellations
Cockroach Labs’ target audience worked across technology, applications, and architecture roles in London, Paris, and wider Europe, with one event dedicated to FSI industry leaders. All guests had a common interest in resilient app development and wanted to learn ways to create high-performing, always-on applications.
Building on the success of our 2023 series; generating $500K+ in new opportunities, Cockroach Labs returned for this renewal, with further events in the US.
FAQs
Data
Chief Wine Officer has an average 1/40 – 1/50 acceptance rate and we overfill our events by 40% to allow for cancellations. This means we need to create a database of 800-1,000 contacts for an event with 12 guests. Please ensure that you provide enough accounts and personas to help us reach this number.
For in-person dinner events, we will only build data from within a commutable distance of the dinner location. If you provide accounts that don’t have personnel in the local area, these accounts will not be included in your campaign dataset. At Home events allow us to broaden the geographical scope of your audience list, so we can look at different regions across countries and continents.
Event and discussions
Our events are primarily based around IT, security, data, transformation, risk and compliance, people and culture, experience, cloud, operations, marketing, applications, sustainability, and many more. No matter your topic, we’d be open to hearing more!
Absolutely! At the start of each event we emphasise that we follow Chatham House Rules, meaning no content discussed can be attributed to any particular individual. Guests understand that they’re there to learn if your service could be a solution, so they’re often open to sharing to see how you could be of benefit to them.
For our CWO Dinner events, we’re currently hosting across various Michelin-starred and five-star venues, including Spring, Hide, Trivet, Prospect, Union Square Café, Le Chiberta, and more. A full list can be found here.
Hosts and attendees
Depending on the format, we will offer up to 4 spaces for your team. We recommend one senior internal speaker, one guest speaker (e.g. industry expert, customer, partner) and the rest to be your senior sales representatives. We suggest looking at the registration list and bringing relevant account managers. There will be a briefing call a few days before the event and we
encourage all hosts/speakers to attend so they can make the most of the event.
We overfill each event to account for dropouts and cancellations. For anyone who can’t attend, we will continue to engage with them to see if they would be interested in a meeting with your team to catch up on anything missed and allow for the all important business introduction.
"Cockroach Labs is always thrilled to collaborate with Chief Nation on our events, which consistently feature full tables that drive significant value."
- Senior Marketing Manager, Cockroach Labs